The 3-Part Formula to Double Your Sales in 2026

(and no, you don’t need to hustle harder or turn into a sales robot)

If you’re looking at your numbers wondering, “Okay…but how do I actually double this next year?”—friend, pull up your matcha. This one’s for you.

Most people think doubling their sales requires some kind of personality transplant, a 47-step funnel, or vibes so extroverted they’d make even a golden retriever say, “Calm down.”

But the truth?

Doubling your sales is shockingly simple—if you know what to look at.

There’s a three-part formula I’ve used for years in corporate sales, entrepreneurship, and inside The Sales Accelerator Lab. And when you understand it, things click into place fast.

As in, clients going from stuck to $40K months fast.

As in, B2B pros suddenly hitting quotas they haven’t seen in ages.

As in, you making more sales without turning into someone you’re not.

Let’s dig in.

The Sales Success Formula (AKA: The Thing No One Tells You Early Enough)

Here it is—simple, not scary, and wildly powerful:

Actions × Profit × Effectiveness = Sales Success

As I said in the podcast:

“It’s not rocket science… but it’s something that either you know or you don’t know.”

Most people are wildly inconsistent in at least one of these areas—but often, it’s all three. The good news? You only need a 26% improvement in each one to double your sales in 2026. Yes, really.

Let’s break them down.

Part 1: Increase Your Sales Actions

(Not salesy. Not spammy. Just… actions.)

This is the part everyone thinks they’re doing well but usually isn’t.

And before we go further:

Sales actions are not marketing actions. They’re not posting on Instagram, updating your website, or creating a shiny new lead magnet.

As I say in the episode:

“When I say actions… I’m talking about sales-generating activities. Your one-on-one conversations, proposals, direct emails.”

Sales actions are things like:

• Booking sales calls
• Sending personalized follow-up emails
• Creating & delivering proposals
• Checking in with warm leads
• Reconnecting with old clients

If you want to double your sales, you need more meaningful sales actions—not more content, not more hoping, not more manifesting (though I love a good vision board).

And here’s the beautiful part: you only need a 26% increase.

If you currently do 4 sales calls per week, you only need to get to 5. That’s it.

As Scott said:

“If you’re having four sales calls a week… 26% would be moving up to five.”

One more call. One more proposal. One more email.

Progress counts. And thank goodness for that.

Part 2: Increase Your Profit (Ethically & Elegantly)

Now, let’s talk about the part everyone tiptoes around.

When I say “profit,” I’m not talking about squeezing your clients or manipulating them. I’m talking about thoughtfully increasing lifetime value—in ways that serve them and you.

As I said on the podcast (and yes, I said it very directly):

“We are literally trying to figure out how we can have them pay us more… what else can I offer them that would bring them value?”

That could mean:

• Raising your prices to reflect your expertise
• Creating a retainer or ongoing support package
• Adding complementary services
• Extending a project into a deeper engagement
• Reducing expenses to increase profit margin

If your average client spends $5,000, a 26% increase means $6,300.

That’s not a massive leap—it’s often a single add-on, a slight price adjustment, or shifting from project-based to retainer-based.

You’re not squeezing people.

You’re serving them better and being compensated fairly for the transformation you provide.

You don’t have to be a jerk to be good at sales.

And you don’t have to be a jerk to charge well, either.

Part 3: Increase Your Effectiveness (This Is the Multiplier)

This is the part I get the most excited about because it speeds up everything else.

Effectiveness = how well your actions actually work.

If your calls feel fuzzy…

If your proposals go silent…

If you have a bunch of leads but no movement…

You don’t have an actions problem.

You have an effectiveness problem.

And we fix that.

As I shared on the podcast:

“If we are more effective in [our conversations and proposals], that drives everything up.”

Two questions matter more than anything else:

1. What is this person’s real problem? (Not the surface-level one.)
2. What is their buying timeframe?

If you don’t know those two things, you don’t have a sales process. You have a guessing game.

“Every conversation we have, we should know those two answers.”

When you increase effectiveness:

• Your calls convert higher
• Your proposals close faster
• Your follow-up becomes strategic
• Your pipeline becomes predictable
• Your confidence skyrockets

Effectiveness is the lever that moves everything.

The 26% Rule: The Math That Doubles Your Business

Here’s where everyone’s brain wants to short-circuit… stay with me. This math is friendlier than a middle-school algebra quiz.

If you improve:

• Your actions by 26%
• Your profit by 26%
• Your effectiveness by 26%

You don’t get a 78% gain.

You get a 100% gain.

Because it multiplies.

As Scott explained:

“1.26 × 1.26 × 1.26 takes you over two… which means you’ve doubled your business.”

This is why this formula is so powerful.

You don’t have to overhaul everything.

You make small improvements in three places—and everything compounds.

Sales doesn’t have to be sleazy.

Sales doesn’t have to be overwhelming.

Sales can be math.

And math, my friends, is consistent.

Real Clients Who Applied This Formula

Two quick stories from the podcast:

Client #1 — From Stuck to $40K in a Month

She was overwhelmed, frustrated, and spinning her wheels. We worked together for one month. She applied the formula.

“They did about $40,000 in sales… which is incredible.”

Small changes, big results.

Client #2 — The B2B Sales Pro Who Got His Groove Back

He had a sales job—but no one had ever actually taught him how to sell. (This is so common it hurts my heart.)

After joining The Sales Accelerator Lab:

“He started meeting all of his quotas… and enjoying commissions again.”

Effectiveness is everything.

How YOU Can Start Doubling Your Sales This Week

Here’s your simple starting plan:

1. Increase your sales actions by 1 per week.

One more call. One more follow-up. One more proposal.

2. Increase your profit intentionally.

Choose ONE:

□ Raise your price

□ Add a small upsell

□ Create a continuation package

□ Reduce an expense

3. Increase your effectiveness.

On your next five calls, get clear on:

• Their real, motivating problem
• Their buying timeframe

Don’t skip this. Future you will thank you.

It doesn’t have to be perfect to be lovely.

It just has to move you forward.

Want Me to Walk You Through This Live?

We’re launching a brand-new training that dives even deeper into this formula, the 26% rule, real scripts, real examples, and actual steps you can take that day to increase your sales.

As Scott said:

“If you want to make money, call Brooke.”

(He says this far more than I would, but I’ll take it.)

👉 Join the upcoming webinar:

https://buildingmomentum.info/webinar

Come hang out. Bring your questions. Let’s get your 2026 growth plan moving.

Here’s to valuing your customers and making more sales.

You’ve got this. 💛