New Episodes!
Sippin’ Matcha & Helping You Make More Sales
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Listen to the Latest Episode
Sippin’ Matcha & Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro)
Ever been on a sales call that felt… chaotic? Or maybe you’ve been the one thinking, “Why does this feel so all over the place?”
Here’s the deal: it might not be your offer. It might not even be your confidence. It might be that you skipped the first (and most important) step: setting expectations.
In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke and Scott break down what a wedding taught them about great communication—and how that lesson applies directly to your sales calls.
Because when people know what’s coming, they relax. And when they relax… they actually listen.
If your calls feel scattered, awkward, or hard to “transition” into the offer—this one’s for you.
⸻
💡 What You’ll Learn
- Why most sales calls go off the rails in the first few minutes
- What “setting expectations” actually means (and what it doesn’t)
- How this simple step helps your potential client relax and engage
- The two common ways calls fall apart:
- The “interrogation spiral” 😅
- The “checked out and distracted” zone
- Why skipping this step makes talking about pricing feel way harder than it needs to be
- How setting expectations positions you as a leader (without being pushy)
- The one question to ask yourself to spot your biggest blind spot: “Do I set expectations… or do I just start talking?”
⸻
🔗 Resources Mentioned
- The Service Sales Framework Assessment (3–5 minute self-check to uncover blind spots in your sales conversations)
- Upcoming episode: The good, bad, and cringey ways to set expectations
- 📄 Full episode transcript
⸻
💬 Join the Conversation / Subscribe
If this episode had you thinking, “Oh… I might be doing that…” — you’re not alone 😂
The good news? This is fixable. And it doesn’t require becoming someone you’re not.
👉 Dive deeper and get practical tools here: https://buildingmomentum.info/matcha
Here’s to valuing your customers and making more sales. (Without the awkward energy.)
⸻
🤝 Connect with Brooke on LinkedIn
Want more real-talk sales strategies that actually feel good to use?
Connect with Brooke here: https://linkedin.com/in/brooke-greening
She’s sharing frameworks, mindset shifts, and the occasional “oh wow, I’ve been doing that wrong” moment—in the best way.
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro)
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About
Sippin’ Matcha &
Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Real talk. No pressure tactics. Just sales advice that actually feels good.
Recent Episodes
Sippin’ Matcha & Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro)
Ever been on a sales call that felt… chaotic? Or maybe you’ve been the one thinking, “Why does this feel so all over the place?”
Here’s the deal: it might not be your offer. It might not even be your confidence. It might be that you skipped the first (and most important) step: setting expectations.
In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke and Scott break down what a wedding taught them about great communication—and how that lesson applies directly to your sales calls.
Because when people know what’s coming, they relax. And when they relax… they actually listen.
If your calls feel scattered, awkward, or hard to “transition” into the offer—this one’s for you.
⸻
💡 What You’ll Learn
- Why most sales calls go off the rails in the first few minutes
- What “setting expectations” actually means (and what it doesn’t)
- How this simple step helps your potential client relax and engage
- The two common ways calls fall apart:
- The “interrogation spiral” 😅
- The “checked out and distracted” zone
- Why skipping this step makes talking about pricing feel way harder than it needs to be
- How setting expectations positions you as a leader (without being pushy)
- The one question to ask yourself to spot your biggest blind spot: “Do I set expectations… or do I just start talking?”
⸻
🔗 Resources Mentioned
- The Service Sales Framework Assessment (3–5 minute self-check to uncover blind spots in your sales conversations)
- Upcoming episode: The good, bad, and cringey ways to set expectations
- 📄 Full episode transcript
⸻
💬 Join the Conversation / Subscribe
If this episode had you thinking, “Oh… I might be doing that…” — you’re not alone 😂
The good news? This is fixable. And it doesn’t require becoming someone you’re not.
👉 Dive deeper and get practical tools here: https://buildingmomentum.info/matcha
Here’s to valuing your customers and making more sales. (Without the awkward energy.)
⸻
🤝 Connect with Brooke on LinkedIn
Want more real-talk sales strategies that actually feel good to use?
Connect with Brooke here: https://linkedin.com/in/brooke-greening
She’s sharing frameworks, mindset shifts, and the occasional “oh wow, I’ve been doing that wrong” moment—in the best way.
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro)
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Sippin’ Matcha and Helping You Make More Sales | Episode Blogs & Show Notes
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro)
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro) Show Podcast Information How to Start a Sales Call…
7 Ways You’re Sabotaging Your Sales Calls (Without Realizing It)
You might not be losing sales because of your offer—you might be sabotaging your sales calls without realizing it. Here are 7 subtle mista…
Proposal Follow-Up: 7 Proven Steps to Get a Yes Faster
If you’ve ever sent a proposal and heard nothing back, you’re not alone. Here’s the exact proposal follow up system I teach my clients…
Meet Your Coach: Brooke Greening
Brooke Greening
Creator, SERVICE Sales Framework
Sitting across the table from a prospective customer or client and asking for a sale can be scary. I know; I’ve had thousands of these conversations in various businesses.
When I was starting out, this fear made me wonder if I could ever reach my sales goals. But what I discovered, and am excited to teach you, is that when you know the right framework for these conversations, you can succeed at sales and still have people like you.
Over time, I grew into a “sales fixer” role. I learned how to diagnose sales problems quickly, fix them, and establish sustainable growth. This focus can help you grow your business.
Coaching others is one of my favorite things to do. Coupling my Master’s in counseling with over 15 years of direct sales and coaching,
I look forward to helping you learn to succeed. Let’s get started.