New Episodes!
Sippin’ Matcha & Helping You Make More Sales
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Listen to the Latest Episode
Sippin’ Matcha & Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
4 Sales Call Mistakes That Kill Trust (And Cost You Clients)
You’re not losing clients because you’re bad at sales.
You’re losing them in the first five minutes… without even realizing it.
That “friendly” small talk? That go-to “tell me about your business” question?
That moment where you jump in to relate?
Yeah… those might be the very things breaking trust. And the wild part?
They all feel like the right thing to do. Let’s fix that. 😏
⸻
Episode Summary
You’re showing up to sales calls, being kind, friendly, and helpful…
…and still not closing as many clients as you should.
Here’s the deal: trust isn’t built through good vibes alone. It’s built through intentional conversations.
In this episode, Brooke breaks down four common sales call mistakes that quietly chip away at trust—often in the first few minutes of the call.
From the polite small talk loop to the classic “tell me about your business” opener, these habits feel harmless… but they leave your potential client feeling unsure, disconnected, or even resistant.
The good news? Once you see them, you can fix them.
And when you do, your calls feel more natural, more focused, and a whole lot more effective.
Because sales doesn’t have to be sleazy—but it does need structure.
⸻
What You’ll Learn
- Why small talk alone doesn’t build trust (and what to do instead)
- The difference between being friendly and being strategic
- How “trying too hard” to connect can backfire on sales calls
- The subtle way you might be making the conversation about you (oops 😬)
- Why “tell me about your business” can signal a lack of preparation
- How to avoid unintentionally sabotaging your calls
- The mindset shift from “winging it” to leading with intention
⸻
Resources Mentioned
Set Expectations Podcast Episodes
- https://buildingmomentum.info/how-to-start-a-sales-call/
- https://buildingmomentum.info/sales-calls-bad-examples/
- https://buildingmomentum.info/how-to-set-sales-call-expectations/
First Establish Rapport Podcast Episode
⸻
Join the Conversation / Subscribe
If you’re ready to stop guessing your way through sales calls and start leading them with confidence (without feeling pushy), I’ve got you.
Grab more episodes, tools, and support right here:
https://buildingmomentum.info/matcha
⸻
Connect with Brooke on LinkedIn
Want more no-fluff sales guidance that still feels like you?
Come hang out on LinkedIn:
https://linkedin.com/in/brooke-greening
⸻
You don’t have to be a jerk to be good at sales. But you do have to be intentional. Here’s to valuing your customers—and making more sales.
4 Sales Call Mistakes That Kill Trust (And Cost You Clients)
00:00 Why Small Talk Can Hurt Your Sales Calls
00:40 Welcome to Sippin’ Matcha & Helping You Make More Sales
02:37 The SERVICE Sales Framework for Better Sales Conversations
03:21 Why Being Friendly Isn’t the Same as Building Rapport
04:05 Mistake #1: The Polite Small Talk Loop
05:24 Why Small Talk Doesn’t Build Trust
06:10 Mistake #2: Forced Connection on Sales Calls
07:19 Why Prospects Feel Resistance When You Try Too Hard
09:30 Mistake #3: The Accidental Hijack
10:42 How Making It About You Costs You Trust
11:35 Use the 70/30 Rule to Keep Prospects Talking
12:55 Mistake #4: “Tell Me About Your Business”
13:22 Why Generic Sales Questions Hurt Your Credibility
14:22 How These Rapport Mistakes Sabotage Sales Calls
15:33 Quick Gut Check: Which Sales Call Mistake Do You Make?
16:17 Take the Sales Conversation Assessment
17:11 What to Say Instead on Your Next Sales Call
17:42 Subscribe for More Human-First Sales Tips
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About
Sippin’ Matcha &
Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Real talk. No pressure tactics. Just sales advice that actually feels good.
Recent Episodes
Sippin’ Matcha & Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
4 Sales Call Mistakes That Kill Trust (And Cost You Clients)
You’re not losing clients because you’re bad at sales.
You’re losing them in the first five minutes… without even realizing it.
That “friendly” small talk? That go-to “tell me about your business” question?
That moment where you jump in to relate?
Yeah… those might be the very things breaking trust. And the wild part?
They all feel like the right thing to do. Let’s fix that. 😏
⸻
Episode Summary
You’re showing up to sales calls, being kind, friendly, and helpful…
…and still not closing as many clients as you should.
Here’s the deal: trust isn’t built through good vibes alone. It’s built through intentional conversations.
In this episode, Brooke breaks down four common sales call mistakes that quietly chip away at trust—often in the first few minutes of the call.
From the polite small talk loop to the classic “tell me about your business” opener, these habits feel harmless… but they leave your potential client feeling unsure, disconnected, or even resistant.
The good news? Once you see them, you can fix them.
And when you do, your calls feel more natural, more focused, and a whole lot more effective.
Because sales doesn’t have to be sleazy—but it does need structure.
⸻
What You’ll Learn
- Why small talk alone doesn’t build trust (and what to do instead)
- The difference between being friendly and being strategic
- How “trying too hard” to connect can backfire on sales calls
- The subtle way you might be making the conversation about you (oops 😬)
- Why “tell me about your business” can signal a lack of preparation
- How to avoid unintentionally sabotaging your calls
- The mindset shift from “winging it” to leading with intention
⸻
Resources Mentioned
Set Expectations Podcast Episodes
- https://buildingmomentum.info/how-to-start-a-sales-call/
- https://buildingmomentum.info/sales-calls-bad-examples/
- https://buildingmomentum.info/how-to-set-sales-call-expectations/
First Establish Rapport Podcast Episode
⸻
Join the Conversation / Subscribe
If you’re ready to stop guessing your way through sales calls and start leading them with confidence (without feeling pushy), I’ve got you.
Grab more episodes, tools, and support right here:
https://buildingmomentum.info/matcha
⸻
Connect with Brooke on LinkedIn
Want more no-fluff sales guidance that still feels like you?
Come hang out on LinkedIn:
https://linkedin.com/in/brooke-greening
⸻
You don’t have to be a jerk to be good at sales. But you do have to be intentional. Here’s to valuing your customers—and making more sales.
4 Sales Call Mistakes That Kill Trust (And Cost You Clients)
00:00 Why Small Talk Can Hurt Your Sales Calls
00:40 Welcome to Sippin’ Matcha & Helping You Make More Sales
02:37 The SERVICE Sales Framework for Better Sales Conversations
03:21 Why Being Friendly Isn’t the Same as Building Rapport
04:05 Mistake #1: The Polite Small Talk Loop
05:24 Why Small Talk Doesn’t Build Trust
06:10 Mistake #2: Forced Connection on Sales Calls
07:19 Why Prospects Feel Resistance When You Try Too Hard
09:30 Mistake #3: The Accidental Hijack
10:42 How Making It About You Costs You Trust
11:35 Use the 70/30 Rule to Keep Prospects Talking
12:55 Mistake #4: “Tell Me About Your Business”
13:22 Why Generic Sales Questions Hurt Your Credibility
14:22 How These Rapport Mistakes Sabotage Sales Calls
15:33 Quick Gut Check: Which Sales Call Mistake Do You Make?
16:17 Take the Sales Conversation Assessment
17:11 What to Say Instead on Your Next Sales Call
17:42 Subscribe for More Human-First Sales Tips
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Sippin’ Matcha and Helping You Make More Sales | Episode Blogs & Show Notes
Cold Calls & Calm Nerves: A Starter Kit for the Terrified
Cold Calls & Calm Nerves: A Starter Kit for the Terrified Show Podcast Information Cold Calls & Calm Nerves: A Starter Kit for the…
Why Your Sales Rapport Isn’t Closing Deals (Fix This)
Why Your Sales Rapport Isn’t Closing Deals (Fix This) Show Podcast Information Why Your Sales Rapport Isn’t Closing Deals (Fix This) You…
How to Set Sales Call Expectations
How to Set Sales Call Expectations Show Podcast Information How to Set Sales Call Expectations (Close More Deals Without Pressure) If your…
Meet Your Coach: Brooke Greening
Brooke Greening
Creator, SERVICE Sales Framework
Sitting across the table from a prospective customer or client and asking for a sale can be scary. I know; I’ve had thousands of these conversations in various businesses.
When I was starting out, this fear made me wonder if I could ever reach my sales goals. But what I discovered, and am excited to teach you, is that when you know the right framework for these conversations, you can succeed at sales and still have people like you.
Over time, I grew into a “sales fixer” role. I learned how to diagnose sales problems quickly, fix them, and establish sustainable growth. This focus can help you grow your business.
Coaching others is one of my favorite things to do. Coupling my Master’s in counseling with over 15 years of direct sales and coaching,
I look forward to helping you learn to succeed. Let’s get started.