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Sippin' Matcha & Helping You Make More Sales
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
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Sippin’ Matcha & Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
B2B Founders: Stop Sending Proposals Like This — It’s Costing You Deals
You wrapped up a great sales call, sent the proposal, and now… crickets.
So you wait. Then you send the dreaded “just checking in” email. Then maybe another one. And suddenly, a conversation that felt full of momentum has turned into you wondering whether your proposal disappeared into the internet forever.
The problem may not be the proposal itself. It may be what happened right before you sent it.
In this episode, Brooke Greening breaks down three common ways B2B service providers accidentally create confusion at the end of a sales conversation and how clearer next steps can help customers move forward without feeling chased, pressured, or abandoned.
Episode Summary
Sending a proposal can feel like progress. You did the work, packaged up the details, and put the next move in your prospect’s hands.
Except that’s exactly where things can start to go sideways.
Brooke explains why simply saying, “I’ll send you a proposal,” can turn that proposal into homework for your customer. They have to remember the conversation, interpret what they received, decide what to do next, and figure out when or whether to respond.
She also digs into the danger of customer-led follow-up, where phrases like “Take a look and let me know” sound polite but quietly transfer responsibility for the entire sales process to the buyer.
And then there’s the surprise process: contracts, deposits, additional decision-makers, kickoff calls, and other steps that appear only after the customer thought they understood what was coming.
The common thread? Undefined next steps.
Brooke shows why clarity at the end of a sales conversation isn’t pushy. It’s leadership. When both sides know what’s being sent, who needs to review it, when you’ll reconnect, and what moving forward requires, you create a buying experience that feels organized, trustworthy, and easier to say yes to.
What You’ll Learn
- Why the “proposal toss” can stall an otherwise promising sales conversation
- How sending a proposal without scheduling a follow-up creates unnecessary work for your customer
- Why “Take a look and let me know” isn’t always as helpful or low-pressure as it sounds
- How to keep leading the sales process without becoming pushy
- What to say when a prospect needs to talk with a business partner or another decision-maker
- How surprise contracts, deposits, meetings, or onboarding steps can undermine trust
- Why prospects need a simple 30,000-foot view of what happens after they say yes
- How your sales process is already shaping the customer’s expectations of what it will be like to work with you
- The one question to ask yourself at the end of every sales call: Who is carrying the responsibility for keeping this process moving?
- How clearer next steps can reduce ghosting, improve the customer experience, and help shorten your sales cycle
Resources Mentioned
Sales Conversation Assessment
Take Brooke’s five-minute assessment to get insight into all seven parts of the SERVICE Sales Framework and identify opportunities to strengthen your sales conversations.
https://buildingmomentum.info/assessment
Join the Conversation + Subscribe
Want more practical ways to make sales conversations clearer, more human, and a whole lot less awkward?
Subscribe to Sippin’ Matcha and Helping You Make More Sales, catch up on previous episodes, and leave a question Brooke may answer in a future episode.
https://buildingmomentum.info/matcha
Sales doesn’t have to be sleazy. And clear follow-up isn’t pressure. It’s service.
Connect with Brooke on LinkedIn
Follow Brooke for more practical advice on sales conversations, follow-up, messaging, and making sales feel more like you.
https://linkedin.com/in/brooke-greening
B2B Founders: Stop Sending Proposals Like This — It’s Costing You Deals | Chapters
00:00 Why B2B Sales Deals Stall After the Call
02:43 Stop Sending Proposals Without a Follow-Up Plan
04:35 Why Your Proposal Makes Prospects Work Too Hard
06:10 Stop Letting Prospects Lead the Sales Process
08:52 Avoid Surprises in Your B2B Buying Process
09:47 Next Steps for High-Ticket B2B Sales
12:45 Why Prospects Ghost After Sales Calls
13:28 How to Shorten Your B2B Sales Cycle
14:40 The Question to Ask After Every Sales Call
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About
Sippin' Matcha &
Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Real talk. No pressure tactics. Just sales advice that actually feels good.
Recent Episodes
Sippin’ Matcha & Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
B2B Founders: Stop Sending Proposals Like This — It’s Costing You Deals
You wrapped up a great sales call, sent the proposal, and now… crickets.
So you wait. Then you send the dreaded “just checking in” email. Then maybe another one. And suddenly, a conversation that felt full of momentum has turned into you wondering whether your proposal disappeared into the internet forever.
The problem may not be the proposal itself. It may be what happened right before you sent it.
In this episode, Brooke Greening breaks down three common ways B2B service providers accidentally create confusion at the end of a sales conversation and how clearer next steps can help customers move forward without feeling chased, pressured, or abandoned.
Episode Summary
Sending a proposal can feel like progress. You did the work, packaged up the details, and put the next move in your prospect’s hands.
Except that’s exactly where things can start to go sideways.
Brooke explains why simply saying, “I’ll send you a proposal,” can turn that proposal into homework for your customer. They have to remember the conversation, interpret what they received, decide what to do next, and figure out when or whether to respond.
She also digs into the danger of customer-led follow-up, where phrases like “Take a look and let me know” sound polite but quietly transfer responsibility for the entire sales process to the buyer.
And then there’s the surprise process: contracts, deposits, additional decision-makers, kickoff calls, and other steps that appear only after the customer thought they understood what was coming.
The common thread? Undefined next steps.
Brooke shows why clarity at the end of a sales conversation isn’t pushy. It’s leadership. When both sides know what’s being sent, who needs to review it, when you’ll reconnect, and what moving forward requires, you create a buying experience that feels organized, trustworthy, and easier to say yes to.
What You’ll Learn
- Why the “proposal toss” can stall an otherwise promising sales conversation
- How sending a proposal without scheduling a follow-up creates unnecessary work for your customer
- Why “Take a look and let me know” isn’t always as helpful or low-pressure as it sounds
- How to keep leading the sales process without becoming pushy
- What to say when a prospect needs to talk with a business partner or another decision-maker
- How surprise contracts, deposits, meetings, or onboarding steps can undermine trust
- Why prospects need a simple 30,000-foot view of what happens after they say yes
- How your sales process is already shaping the customer’s expectations of what it will be like to work with you
- The one question to ask yourself at the end of every sales call: Who is carrying the responsibility for keeping this process moving?
- How clearer next steps can reduce ghosting, improve the customer experience, and help shorten your sales cycle
Resources Mentioned
Sales Conversation Assessment
Take Brooke’s five-minute assessment to get insight into all seven parts of the SERVICE Sales Framework and identify opportunities to strengthen your sales conversations.
https://buildingmomentum.info/assessment
Join the Conversation + Subscribe
Want more practical ways to make sales conversations clearer, more human, and a whole lot less awkward?
Subscribe to Sippin’ Matcha and Helping You Make More Sales, catch up on previous episodes, and leave a question Brooke may answer in a future episode.
https://buildingmomentum.info/matcha
Sales doesn’t have to be sleazy. And clear follow-up isn’t pressure. It’s service.
Connect with Brooke on LinkedIn
Follow Brooke for more practical advice on sales conversations, follow-up, messaging, and making sales feel more like you.
https://linkedin.com/in/brooke-greening
B2B Founders: Stop Sending Proposals Like This — It’s Costing You Deals | Chapters
00:00 Why B2B Sales Deals Stall After the Call
02:43 Stop Sending Proposals Without a Follow-Up Plan
04:35 Why Your Proposal Makes Prospects Work Too Hard
06:10 Stop Letting Prospects Lead the Sales Process
08:52 Avoid Surprises in Your B2B Buying Process
09:47 Next Steps for High-Ticket B2B Sales
12:45 Why Prospects Ghost After Sales Calls
13:28 How to Shorten Your B2B Sales Cycle
14:40 The Question to Ask After Every Sales Call
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Sippin' Matcha and Helping You Make More Sales | Episode Blogs & Show Notes
Cold Calls & Calm Nerves: A Starter Kit for the Terrified
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Meet Your Coach: Brooke Greening
Brooke Greening
Creator, SERVICE Sales Framework
Sitting across the table from a prospective customer or client and asking for a sale can be scary. I know; I’ve had thousands of these conversations in various businesses.
When I was starting out, this fear made me wonder if I could ever reach my sales goals. But what I discovered, and am excited to teach you, is that when you know the right framework for these conversations, you can succeed at sales and still have people like you.
Over time, I grew into a “sales fixer” role. I learned how to diagnose sales problems quickly, fix them, and establish sustainable growth. This focus can help you grow your business.
Coaching others is one of my favorite things to do. Coupling my Master’s in counseling with over 15 years of direct sales and coaching,
I look forward to helping you learn to succeed. Let’s get started.