New Episodes!
Sippin’ Matcha & Helping You Make More Sales
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Listen to the Latest Episode

Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
Why You Get Ghosted After Sending a Proposal
Episode Summary
You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence.
In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well.
Spoiler alert: it’s not always about price or timing.
Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process.
If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide.
⸻
What You’ll Learn
- The #1 rule for sending proposals that actually get responses
- Why booking a follow-up meeting before you send a proposal is critical
- How to avoid splitting decision-makers—and what to ask instead
- Why making your proposal “all about you” actually turns people off
- How to make your client feel seen, understood, and ready to say yes
⸻
Resources Mentioned
- Sales Conversation Assessment – Pinpoint where your sales process is breaking down (https://buildingmomentum.info/assessment)
- StoryBrand Framework – The proven messaging method Brooke uses in her proposals (https://marketingmadesimple.com/buildingmomentumresources)
- Your Daily Five PDF – Brooke’s daily rhythm for consistent, human-first sales (https://buildingmomentum.info/five)
⸻
️ Join the Conversation
Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: https://buildingmomentum.info/matcha
⸻
Connect with Brooke on LinkedIn
For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: https://linkedin.com/in/brooke-greening
Want Your Anonymous Question Featured on a Future Episode?
About
Sippin’ Matcha &
Helping You Make More Sales
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Real talk. No pressure tactics. Just sales advice that actually feels good.
Recent Episodes

Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
Why You Get Ghosted After Sending a Proposal
Episode Summary
You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence.
In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well.
Spoiler alert: it’s not always about price or timing.
Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process.
If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide.
⸻
What You’ll Learn
- The #1 rule for sending proposals that actually get responses
- Why booking a follow-up meeting before you send a proposal is critical
- How to avoid splitting decision-makers—and what to ask instead
- Why making your proposal “all about you” actually turns people off
- How to make your client feel seen, understood, and ready to say yes
⸻
Resources Mentioned
- Sales Conversation Assessment – Pinpoint where your sales process is breaking down (https://buildingmomentum.info/assessment)
- StoryBrand Framework – The proven messaging method Brooke uses in her proposals (https://marketingmadesimple.com/buildingmomentumresources)
- Your Daily Five PDF – Brooke’s daily rhythm for consistent, human-first sales (https://buildingmomentum.info/five)
⸻
️ Join the Conversation
Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: https://buildingmomentum.info/matcha
⸻
Connect with Brooke on LinkedIn
For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: https://linkedin.com/in/brooke-greening
Sippin' Matcha and Helping You Make More Sales | Episode Blogs & Show Notes
Why You Get Ghosted After Sending a Proposal
Why You Get Ghosted After Sending a Proposal (And How to Make It Stop) If you’ve ever hit “send” on a proposal and then refreshed your...
Why Your Proposals Aren’t Working (And What to Fix First)
Why Your Proposals Aren’t Working (And What to Fix First) By Brooke Greening Let’s talk about proposals—because if you’re anything like...
The 3-Part Formula to Double Your Sales in 2026
The 3-Part Formula to Double Your Sales in 2026 (and no, you don’t need to hustle harder or turn into a sales robot) If you’re looking at...
Meet Your Coach: Brooke Greening

Brooke Greening
Creator, SERVICE Sales Framework
Sitting across the table from a prospective customer or client and asking for a sale can be scary. I know; I’ve had thousands of these conversations in various businesses.
When I was starting out, this fear made me wonder if I could ever reach my sales goals. But what I discovered, and am excited to teach you, is that when you know the right framework for these conversations, you can succeed at sales and still have people like you.
Over time, I grew into a “sales fixer” role. I learned how to diagnose sales problems quickly, fix them, and establish sustainable growth. This focus can help you grow your business.
Coaching others is one of my favorite things to do. Coupling my Master’s in counseling with over 15 years of direct sales and coaching,
I look forward to helping you learn to succeed. Let’s get started.




