Make More Sales with Brooke Greening Episode Archive

What Your Customer Is REALLY Thinking During a Sales Call There are two conversations happening during every sales call. There’s the conversation you’re having out loud. And then there’s the conversation happening inside your customer’s head. Here’s the problem: the...

How to End a Sales Call: 2 Questions That Stop Ghosting One of the easiest ways to lose momentum in a sales conversation is to end the call hoping everyone knows what happens next. But hope is not a strategy. And it is definitely not a sales process. If you want to...

B2B Founders: Stop Sending Proposals Like This There are a lot of ways to end a sales call. Some create clarity. Some create momentum. And some send your proposal out into the internet like a message in a bottle, hoping it eventually washes up on shore with a...

Why Great Sales Calls Don't Close: The Next-Step Mistake Costing You Clients You get off the call feeling great. They were engaged. They asked good questions. They said things like, “This sounds great,” or, “Send me the information.” You’re already thinking, This one...

How to Create Sales Urgency Without Being Pushy Creating urgency is not about fake deadlines, clever closing techniques, or questions designed to trap someone into saying yes. And it’s definitely not about ending a sales conversation with, “Let me know when you’re...

3 Sales Urgency Mistakes That Are Costing You Customers When salespeople hear the phrase create urgency, they usually go in one of three directions. They manufacture urgency with fake deadlines. They ask questions designed to corner the customer into saying yes. Or...

The Biggest Lie About Sales Urgency (And What Actually Helps People Buy) When people hear the phrase sales urgency, they usually picture pushy salespeople, fake deadlines, countdown timers, and pressure-filled conversations. Honestly, I don't blame them. Many of us...

The Sales Question Most People Never Ask For years, I thought great salespeople had some special ability to read people. They always seemed to know exactly what a client was thinking. They anticipated objections before they came up. They knew what to say at exactly...

You Don’t Have to Manipulate People to Make Sales There is a moment in almost every sales conversation when things get a little weird. A customer raises a concern. The salesperson gets nervous. And suddenly, nobody is acting like a normal human anymore. If you’ve ever...