New Episodes!
Make More Sales with Brooke Greening
Make More Sales with Brooke Greening is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Listen to the Latest Episode
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
Your prospect read your website, checked your competitors, and looked at your reviews. Then they booked a call. What do they need from you that another Google search can’t give them?
If your answer is a longer explanation of your services, you may be talking your way into “Thanks, you’ve given me a lot to think about.” Followed by silence.
Episode Summary
In this episode of Sippin’ Matcha and Helping You Make More Sales, Scott and sales coach Brooke Greening explore how informed B2B buyers change the purpose of a sales conversation.
For business owners, consultants, and service providers selling higher-ticket services, the call is an opportunity to understand the prospect’s situation, build trust, and help them make a buying decision. Brooke explains how to guide that conversation, connect your expertise to their specific problems, and spot four signs you’re sharing too much information.
Along the way, Scott and Brooke bring in fantasy football, a museum bathroom emergency, and the famously drawn-out Midwest goodbye. Because even a polite conversation can be going nowhere.
What You’ll Learn
- What a sales call is for when buyers have already done their research: Help prospects apply information to their situation and decide how to move forward.
- What your website can’t settle for them: Whether you understand their problem and whether they trust you to help.
- Four signs you’re explaining too much: Answering questions they haven’t asked, learning nothing new, hearing polite shutdowns, and ending the call without key buying details.
- Why “just send me something” can signal disengagement: How to recognize the pattern when friendly responses lead to stalled decisions or ghosting.
- What to uncover before the call ends: Their motivation, buying timeframe, and who else is involved in the decision.
- How to make your expertise relevant: Listen, recognize the problem, clarify what you heard, and recommend a next step.
Resources Mentioned
Six-Session Sales Lab with Brooke Greening
Want help leading purposeful, authentic sales conversations?
Explore Brooke’s one-on-one coaching and learn how to understand what prospects are thinking, communicate your value, and guide buying decisions.
Join the Conversation / Subscribe
Have you ever heard “You’ve given me a lot to think about” and then nothing? We’d love to hear your experience.
Listen and subscribe on your favorite podcast platform.
Follow the show for the next episode on how to lead a sales conversation toward a buying decision. If this episode helped you, leave a review or share it with another business owner.
Connect with Brooke on LinkedIn
Keep the conversation going with practical advice for making sales feel more human.
Connect with Brooke Greening on LinkedIn
Your Prospect Already Researched You: What Is the Sales Call For Now? | Chapters
00:00 What Is the Sales Call For If Buyers Already Researched You?
01:18 The Changing Reality of B2B Sales
03:18 Why Buyers Know More Before the Sales Call
03:46 Stop Presenting—Start Guiding the Buyer
04:34 Information vs. Advice: What Buyers Actually Need
05:16 The Real Purpose of a Sales Conversation
05:44 What Prospects Need to Know Before They Buy
07:20 Why Human Trust Still Matters in the Age of AI
08:25 Are You Talking Too Much on Sales Calls?
09:45 Stop Pitching and Start Asking Better Questions
11:05 The “Polite Shutdown” Most Salespeople Miss
12:45 Why “Send Me Something” Isn’t Always a Buying Signal
13:40 The Key Sales Information You Must Uncover
14:40 Listen, Clarify and Recommend the Right Next Step
15:35 How to Lead Buyers Toward a Confident Decision
About
Make More Sales
with Brooke Greening
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Real talk. No pressure tactics. Just sales advice that actually feels good.
Recent Episodes
Because making sales shouldn’t require a Rolex, a “limited-time offer” that never ends, or pretending to be a “closer.”
Sippin’ Matcha and Helping You Make More Sales is your fresh, funny, and actually-useful sales podcast — perfect for service providers who want to grow revenue without slipping into sales-bro mode.
Brooke Greening is a sales coach with a counseling degree and 20+ years of experience, and she’s here to prove you don’t have to be pushy to be profitable. In short, snappy episodes, Brooke tackles anonymous sales questions with a mix of heart, humor, and her proven SERVICE Sales Framework.
✨ Real talk. No pressure tactics. Just sales advice that actually feels good.
Got a tricky sales situation? Submit it anonymously and let Brooke help you navigate it — one sip of matcha at a time.
Your prospect read your website, checked your competitors, and looked at your reviews. Then they booked a call. What do they need from you that another Google search can’t give them?
If your answer is a longer explanation of your services, you may be talking your way into “Thanks, you’ve given me a lot to think about.” Followed by silence.
Episode Summary
In this episode of Sippin’ Matcha and Helping You Make More Sales, Scott and sales coach Brooke Greening explore how informed B2B buyers change the purpose of a sales conversation.
For business owners, consultants, and service providers selling higher-ticket services, the call is an opportunity to understand the prospect’s situation, build trust, and help them make a buying decision. Brooke explains how to guide that conversation, connect your expertise to their specific problems, and spot four signs you’re sharing too much information.
Along the way, Scott and Brooke bring in fantasy football, a museum bathroom emergency, and the famously drawn-out Midwest goodbye. Because even a polite conversation can be going nowhere.
What You’ll Learn
- What a sales call is for when buyers have already done their research: Help prospects apply information to their situation and decide how to move forward.
- What your website can’t settle for them: Whether you understand their problem and whether they trust you to help.
- Four signs you’re explaining too much: Answering questions they haven’t asked, learning nothing new, hearing polite shutdowns, and ending the call without key buying details.
- Why “just send me something” can signal disengagement: How to recognize the pattern when friendly responses lead to stalled decisions or ghosting.
- What to uncover before the call ends: Their motivation, buying timeframe, and who else is involved in the decision.
- How to make your expertise relevant: Listen, recognize the problem, clarify what you heard, and recommend a next step.
Resources Mentioned
Six-Session Sales Lab with Brooke Greening
Want help leading purposeful, authentic sales conversations?
Explore Brooke’s one-on-one coaching and learn how to understand what prospects are thinking, communicate your value, and guide buying decisions.
Join the Conversation / Subscribe
Have you ever heard “You’ve given me a lot to think about” and then nothing? We’d love to hear your experience.
Listen and subscribe on your favorite podcast platform.
Follow the show for the next episode on how to lead a sales conversation toward a buying decision. If this episode helped you, leave a review or share it with another business owner.
Connect with Brooke on LinkedIn
Keep the conversation going with practical advice for making sales feel more human.
Connect with Brooke Greening on LinkedIn
Your Prospect Already Researched You: What Is the Sales Call For Now? | Chapters
00:00 What Is the Sales Call For If Buyers Already Researched You?
01:18 The Changing Reality of B2B Sales
03:18 Why Buyers Know More Before the Sales Call
03:46 Stop Presenting—Start Guiding the Buyer
04:34 Information vs. Advice: What Buyers Actually Need
05:16 The Real Purpose of a Sales Conversation
05:44 What Prospects Need to Know Before They Buy
07:20 Why Human Trust Still Matters in the Age of AI
08:25 Are You Talking Too Much on Sales Calls?
09:45 Stop Pitching and Start Asking Better Questions
11:05 The “Polite Shutdown” Most Salespeople Miss
12:45 Why “Send Me Something” Isn’t Always a Buying Signal
13:40 The Key Sales Information You Must Uncover
14:40 Listen, Clarify and Recommend the Right Next Step
15:35 How to Lead Buyers Toward a Confident Decision
Want your sales conversations to make you more money?
Make More Sales with Brooke Greening | Show Notes
How Much Should I Charge for My Services?
How much should I charge for my services? “How much should I charge for my services?” If you’ve asked yourself that question — whether...
Uncovering Customers’ Pain Points
Uncovering customers’ pain points can feel like walking a fine line.
On one side, you know you need to understand what’s really going on beneath the surface. On the other, you don’t want to be pushy, invasive, or manipulative. And if you’ve ever been on the receiving end of that kind of sales conversation, you know exactly how bad it can feel.
The good news? It is possible to uncover real pain points — ethically, respectfully, and in a way that actually builds trust.
I Need Sales Now! Where Do I Start?
“I need sales now.”
If that sentence has been running through your head lately, you’re not alone. It’s one of the most emotional places a business owner or sales leader can find themselves — and it’s more common than most people admit.
Whether it’s a slow month, an unexpected expense, or a longer pattern of inconsistent revenue, the pressure is real. The good news? There is a place to start — and it doesn’t involve panic-selling or abandoning your values.
Meet Your Coach: Brooke Greening
Brooke Greening
Creator, SERVICE Sales Framework
Sitting across the table from a prospective customer or client and asking for a sale can be scary. I know; I’ve had thousands of these conversations in various businesses.
When I was starting out, this fear made me wonder if I could ever reach my sales goals. But what I discovered, and am excited to teach you, is that when you know the right framework for these conversations, you can succeed at sales and still have people like you.
Over time, I grew into a “sales fixer” role. I learned how to diagnose sales problems quickly, fix them, and establish sustainable growth. This focus can help you grow your business.
Coaching others is one of my favorite things to do. Coupling my Master’s in counseling with over 15 years of direct sales and coaching,
I look forward to helping you learn to succeed. Let’s get started.