Make More Sales with Brooke Greening Episode Archive

Why Sales Objections Are Actually a Buying Signal One of the biggest myths in sales is that objections are bad. I don’t believe that’s true at all. In fact, if you’ve ever wondered, “Are sales objections a buying signal?” my answer is often yes. Most objections don’t...

How to Communicate Value in Sales: The Problem-Help-Outcome Framework If you’ve ever been in a sales conversation thinking, “I know I can help this person,” but then struggled to explain exactly how, you’re not alone. One of the biggest mistakes I see sales...

4 Ways Salespeople Mistake Information for Value Have you ever walked away from a sales conversation thinking, “I explained that really well”—only to have the prospect disappear? If so, you’re not alone. One of the biggest mistakes I see salespeople make is assuming...

Why Great-Fit Prospects Still Don't Buy Have you ever gotten off a sales call feeling completely puzzled? The prospect had the exact problem you solve. They seemed engaged. The conversation felt natural. You genuinely believed you could help them. And then they didn't...

The 5-Minute Rule That Changes Sales Conversations Most sales conversations fail in the first few minutes. Not because your offer is bad.Not because your pricing is wrong.And not because the prospect “wasn’t qualified.” They fail because we start trying to solve the...

You walk off a sales call thinking: “That went really well.” They were engaged. They nodded along. They even asked for a proposal.

And then?
Nothing.

How to Uncover the Real Problem in Sales Calls If you’ve ever gotten off a sales call thinking, “That went really well,” only to hear nothing afterward… there’s a good chance you solved the wrong problem. And no, that doesn’t mean you’re bad at sales. It usually means...

How to Build Rapport in Sales Conversations Without Sounding Fake If building rapport in sales conversations feels awkward to you, you are not alone. A lot of people think good sales conversations require being ultra charismatic, amazing at small talk, or naturally...

4 Sales Call Mistakes That Kill Trust (and Cost You Clients) I’m going to say this with love: Some of the ways you’re trying to build rapport on sales calls are actually hurting you. And I see this all the time—especially with smart, experienced service providers who...